Product Uploads + SEO
Search engine optimization is the process of getting a page or website to show up in search engines for a particular keyword or phrase. aCo Digital offers this service as part of the Digital Advisory retainer OR ala carte.
Pricing is subject to change without updates to this page.
For search engine optimization and to speed up the time it takes to setup new products, we create templates per each collection on a website. This starts by evaluating a website's taxonomy and documenting categories, tags, collections and consumer personas. Once we've determined what needs to be done we setup HTML templates for every collection to be utilized. These vary by industry, retail sale items, and meta data.
To the left, you see an example of a product page description for children's clothing. There is a h1 header, sentence or paragraph description, highlighted details and rich snippets coded into tags/collections for cross-linking products.
This work takes roughly 4-6 months to setup and longer to implement. Search engine optimization is a long-term permanent commitment.
Every task a business owner takes should come from a bigger picture goal. For SEO, you want consumers to find your website organically and quickly navigate to purchase items. SEO is not just about Google, Facebook or Yahoo (external platforms). The foundation of SEO also helps improve consumer user experiences by allowing them to find what they want efficiently, have a good experience, and navigate your site with fewer clicks.
Examples of how SEO helps your internal website functionality and user experience:
Website filters help consumers navigate to products quickly and efficiently. By utilizing custom tag searches, dropdown filters and add product search engines on your site consumers can use filters vs. collections to drill down to find products. This is particularly useful to large sites with constantly changing inventory.
Clean descriptive product layouts are important to any good retail website. It not only looks good and consistent but is functional too. When a user sees pages on a website that are templated they look clean and familiar so the site becomes easier to navigate. Every page utilizing a header, description, videos, recipes, size charts or other important text, videos and images means predictability and learnability for the consumer. So, they know exactly where to go to find the information they want to make buying decisions.
Navigation can be useful or cumbersome. The process of organizing your website's taxonomy can allow a business owner to choose collections and navigational items for their website's primary and secondary navigation based on what consumers want and need. By doing this you enable the consumer to navigate to what they are looking for FASTER and more efficiently. Plus, by removing excess items this lessens the number of clicks needed to get where they are going. The faster a consumer gets what they want, the faster they can make a purchase.
